Clarify your brand story. convert customers.
We connect marketing strategy with change management to build brands that people want to work with.
Is your brand struggling to get the right attention?
Your customers are overwhelmed with marketing messages every day. At the same time, they have too many choices and too little clarity about which options best solve their problem.
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Your website is attracting the wrong leads.
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Your team isn’t sure how your offer is better than competitors.
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Your leads are taking longer to convert.
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Your marketing efforts are making the sales process harder, not easier.
Businesses that know what they do — and what they don’t do — get more and better customers.
Communio Strategies helps organizations seeking better customers and more durable stakeholders optimize their brand narrative and marketing for scale.
Focus
A brand is a promise — an expectation. Get clear on who you are and what you do to attract the right stakeholders (and keep the ones you have) by resetting your brand narrative. We help you find the focus.
Align
Connecting with customers means first understanding them—the stories they told themselves about the world before they met you, what’s holding them back, and what a better world looks like. We integrate customer storytelling with journey mapping to get a full view of your target audience and how to best talk to them.
ACTIVATE
A brand is a promise — an expectation. Get clear on who you are and what you do to attract the right stakeholders (and keep the ones you have) by resetting your brand narrative. We help you find the focus.
Join the organizations we’ve helped, including
Our approach to branding is designed with your growth as the goal.
You don’t have time to waste on a multi-year brand overhaul. At the same time, you can’t keep throwing another marketing tactic at prospects who aren’t listening.
Using our proven WEAVE model for brand marketing, we’ll collaborate on a 90-day plan that helps you get clear on your what and why and activates it in a way that your prospects will notice.
You’ll gain a strong brand foundation, marketing tools and templates that can be used over and over, and new processes that build consistency in how you get and convert customers and free up marketing and sales resources.
Who we are
Communio Strategies was founded by Kaitlin McCready based on her experience in brand marketing, public affairs, and change management.
Kaitlin has worked to rethink and reset countless stories, products, and programs so they connect with the right stakeholders. A common theme emerged—from tech startups and Fortune 500 companies to federal government offices and transportation agencies.
Change—mindsets, buying behavior, product usage—is successful when people are clear and bought in.
As a consultant, we work with you to discover the barriers between you and your stakeholders and empower you with the levers to knock them down. Our unique approach delivers a brand reset that is both strategic and sticky, all in a project-based structure designed for quick wins.
How we work
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Step 01
WE STRATEGIZE
To get started, book a 45-minute complementary strategy session. You can share your organization’s story and opportunities, and we can explore ideas for catalyzing growth.
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Step 02
WE PLAN
We’ll start the project with a 90-minute discovery session, designed to identify all potential opportunities and hone which we want to focus on for the plan.
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Step 03
WE DELIVER
Based on the focus we determine in the discovery session, we’ll recommend the brand and marketing strategy that best aligns. Deliverables—from customer journey mapping and solutions messaging workshops, to sales page templates and email marketing sequences—will be provided and implemented throughout the 90 days.
Get Your Brand Edge.
Exclusive insights and strategies to help you rethink marketing and communications as a lever for growth. Real stories, practical results, delivered weekly.